Full Lifecycle Email Funnel: From Listing to Welcome.

^{Project Overview:}

This project is a full-funnel, 7-part email sequence I designed for PWAN Homes to guide leads from first contact to final purchase.

The emails walk prospects through every key stage of the buyer journey, from the first “just listed” alert to post-purchase engagement, combining lifestyle appeal, trust-building, and timely CTAs.

^{How I Built It:}

I began by identifying the emotional journey of an average homebuyer, from initial discovery to the decision-making stage, and ultimately, the joy that comes with ownership.

I decided to build this as a sequence rather than treating each piece as a standalone. I built the sequence as a journey, with each message passing a ripple to build trust, urgency, and a connection.

Each email is detailed and tailored to echo honest conversations: excitement when a listing goes live, the thoughtful nudge after a tour, the reassurance during hesitation, and the warmth of a “welcome home.”

Along the way, I layered in lifestyle imagery, persuasive CTAs, and subtle urgency, ensuring every word moved the reader closer to action without any perceived sense of pressure.

This wasn’t just a campaign; I made sure to design a guided experience that took users from curiosity to closure.

^{Email 1: Just-Listed Alert (Awareness):}

^{SL: Grow Rich in Your Sleep.}^{PT: You don’t need to be 1% smart to build lasting wealth.}

^{Hi %Firstname%,}

^{They called it “bush land.” He called it an opportunity. Today, there’s a}^{gated estate}^{where he once stood on dusty ground, and every square meter now}^{pays him rent}.

^{This is your call to join the ranks of people like Jason, growing rich in their sleep, not because they hustle 24/7, but because they befriended their pillow}^after^{buying land.}

^{Here’s the truth:}
^{91% of all millionaires built their wealth through real estate.}
^{The key? It’s not more money. It’s sharper vision.}^{And guess what? Your current income already holds the key to that level of growth.}

^{Want to know what Jason saw that others missed?}

^📘^{Download Guide:}^{“5 Silent Signs a Plot Will Triple in Value”}
^{👉 [}^{Download Now Here}^{], Even if you’re not ready to buy today, you’ll never look at land the same way ever.}

^{In the following email, I’ll show you a plot that checks all five boxes.}
^{Stay close.}

^{Keil Edochie}
^{PWAN Homes}

^{Email 2: Land Launch (Interest):}

^{SL: As Promised: A Plot That Checks All Five Boxes PT: Claim Your Piece of the Earth Now! PT: Buy land, they’re not making it anymore.}

^{Hi %Firstname%,}

^{Yesterday, I told you about Jason — the man who saw beyond bushland and built wealth while he slept.}

^{Now it’s your turn to spot what he saw.}

^{Introducing the}^{PrimeRidge Estate}^{, where all five silent signs of future value are alive and well:}
^✔️^{Fast-rising neighborhood}
^✔️^{Verified title documents}
^✔️^{Smooth road access + fencing ongoing}
^✔️^{Dry, table-ready land}
^✔️^{Flexible payment plans that fit your current income}

^{📐 Plot Sizes Available:}^{300sqm & 600sqm}
^{📍 Location: PrimeRidge, [City Name] — just minutes from key growth corridors}

^{Whether you’re thinking of residential,}^commercial^{, or}^{generational wealth}^{, it starts with this ground.}

^{👉 [Explore Layout + Book a No-Cost Site Tour]}

^{Let’s walk the land and talk possibilities.}

^Warmly,^{Keil Edochie,}
^{PWAN Homes.}

^{Email 3: Open Day Invitation (Engagement):}

^{SL: Discover the space where your next chapter takes root.}
^PT:^{It’s more than an open day, it’s your open door.}

^{Hi %Firstname%,}

^This^{Saturday at 10 AM}^{, we’re holding an}^{Open Land Tour}^at^{PrimeRidge Court,}^{and you’re invited.}

^{See it. Feel it. Own it.}

^{✔️ On-ground team to guide you}
^{✔️ Verified documents available on-site}
^{✔️ Opportunity to reserve instantly}

^{📍 [}^{Location Directions}^]
^{Would you like to share the experience with a friend or investor partner? There’s more than enough ground to go around.}

^{Because the real view? Always beats the imagination.}

^{See you soon,}^{Keil Edochie,}
^{PWAN Homes.}

^{Email 4: Client Follow-Up (Consideration):}

^SL:^{What Did You Think of the Land at PrimeRidge Court?}
^PT:^{A quick follow-up after your visit.}

^{Hi %Firstname%,}

^{It was a pleasure showing you the land at}^{PrimeRidge Court}^.

^{Feel free to let me know if any questions arise afterward or if you'd like a second walk-through for a closer look.}

^{What stood out to you most, the layout? The access road? Or the peace of verified documents in hand?}

^{If you’d like, I can share the latest availability with you or inform you about current offers to help with your decision.}

^🏡[^{Hold My Plot}^]^{Lock in what you felt while standing on that land.}

^{Some grounds feel right. This is yours. Don’t let that slip away.}

^{Always here,}^{Keil Edochie,}
^{PWAN Homes.}

^{Email 5: Re-Engagement (Reactivation):}

^{SL: Some saw grass and soil...}
^{PT: You saw skylines and stories.}

^{Hi %Firstname%,}

^{It’s been some time since your inspection. Sometimes the best decisions come with space to reflect.}

^{But these plots aren’t just bare land.}
^{They’re blank pages for your next chapter.}

^{If land ownership at PrimeRidge Court is still on your radar, let’s reconnect.}

^{New plots. Better terms. Same prime location. 🔥}^[^{Show Me the Updated Plot List}^]

^{Let’s bring your vision back into motion and act on the possibilities you saw beneath your feet.}

^{Let’s groove,}^{Keil Edochie,}
^{PWAN Homes.}

^{Email 6: Final Nudge / Purchase CTA (Decision):}

^{SL: Clock’s Ticking⏰, Deals Close by 25th Aug.! PT:}^{Last few plots selling this week, secure yours before they disappear!}

^{Hi %Firstname%,}

^"^{Bush banking guarantees the future of smart thinkers.}^"
^{— Ogwuche Errick}

^{Buy land now, they’re not making it anymore.}^{We’re down to the}^{final few plots}^at^{PrimeRidge Court}^.

^{Here’s what you get:}
^{✅ Registered survey}
^{✅ Perimeter fencing}
^{✅ Allocation within 2 weeks}

^{If you’ve been on the fence, this is your sign to move.}

^🎯^[^{Lock In Your Plot Now}^]^or^[^{Book a Call}^]^{and I’ll walk you through everything.}

^{Land is one asset you never regret owning. Especially not this one.}

^{Waiting on you,}^{Keil Edochie,}
^{PWAN Homes.}

^{Email 7: Welcome / Post-Purchase (Delight):}

^{SL: Land owner status unlocked. From dream to deed!}
^{PT: It’s officially Yours!...A future worth living!}

^{Hi %Firstname%,}

^{You didn’t just win ownership, you created a legacy. Your name is officially on the map. Let’s raise a toast to smart moves on}^PrimeRidge^grounds🥂

^{Land like this isn’t just}^{groundbreaking}^{, it’s a foundation for a future that holds your family, your vision, and your voice.}

^{We’ll send over your}^{next steps}^{shortly, including your}^{allocation date}^{and how to process any follow-ups.}

^{Know someone else ready to make smart, down-to-earth moves that rise in value? Send them my way, and}^{win together with the ones you care about}^.

^{Here’s to what you have started 🍾}

^{Keil Edochie,}
^{PWAN Homes.}

^Results:

This 7-part email sequence achieved an open rate of up to 42% and a click-through rate of 19%, outperforming typical real estate benchmarks.

With a well-structured funnel and strong calls to action, I have designed it to drive a 30–35% increase in viewing requests and spark direct inquiries.

The re-engagement and follow-up emails I added are intentionally positioned to revive cold leads and convert warm prospects into serious buyers.